Customer browses for 20 minutes. Asks about your staff picks. Finds the perfect book. Then pulls out their phone and orders it on Amazon while standing in your store. You can't compete on price. You can't compete on shipping. But you CAN compete on values—if they know where you are.
You didn't open a bookstore to get rich. I mean you wanted to make money, sure. But that's not why you did it. I bet you did it because books matter. Because kids need to see themselves in stories. Because censorship is wrong. Because somebody has to stand up.
We get it. Because we're doing the same thing.
Banned Camp is the #1 comedy banned books podcast on Apple & Spotify. We read banned books outloud and try to figure out why they were banned in the first place. We've been doing this for ten seasons. Fighting to keep independent bookstores and libraries open. Fighting to make sure books are available for everyone.
You do it by showing up every day and dealing with the bullshit. We do it by making people laugh while they learn why censorship is dangerous.
The people who listen to us are on your side.
They're teachers spending their own money to keep real books in kids' hands. Parents driving to the next county because their library got gutted. Librarians looking for where to spend acquisition funds. Readers who would rather wait a week and pay more than give Jeff Bezos another dollar.
They're looking for bookstores like yours. They just don't know where you are.
For $125 a month, we tell them. 500 times.
We're the #1 ranked podcast for "comedy and banned books" and "free speech and censorship" on both Apple & Spotify.
We also rank in the top 3 for broader searches like "banned books" and "censorship" - competing against shows with massive budgets and corporate backing.
We dominate the exact searches bookstore customers use when looking for content about banned books and censorship.
93.6% completion rate puts us in the top 3% of all podcasts. Industry average is 60%.
But here's what really matters:
We don't just rank #1. Our listeners actually finish what they start.
93.6% completion rate. That's top 3% of all podcasts.
Industry average is 60%. Most people bail halfway through a podcast episode. Our listeners don't. They listen to every single word.
When we mention your bookstore, they actually hear it. They don't skip. They don't fast forward. They listen.
NBC, MSNBC, and NPR come to us when they need to reach progressives who actually take action.
Over ten seasons, we've built ongoing working relationships with NBC, MSNBC, and NPR through promo swaps and audience partnerships.
When MSNBC launched Velshi's Banned Book Club, they came to us. More than a year later, they're still with us - from Nicolle Wallace to Hoda Kotb.
We deliver. They know our audience responds.
Now you can too.
Here's how it works. We record a 30-second host-read recommendation. That just means me and Jennifer figure out exactly what to say to make your store look as good as possible, record ourselves saying it, and play it in about 500 ad spots over the month as people listen to episodes—new ones, old favorites, wherever they're binging.
I say "about 500 ad spots" because I really like how Five Guys always puts way more fries in the bag than you paid for. I kinda like running our business like that. So you don't mind if we overdeliver, right?
Anyway, we're gonna try our damn hardest to get people to buy books from you because we believe in what you do and they believe in what we do.
Jennifer Davis and Dan Schulz, your hosts who've been fighting this fight for nine seasons
Your bookstore gets promoted across our newsletter (sent twice weekly to engaged readers) and social media (10,000+ followers).
We rotate through Unity in Defiance sponsors in our features and posts throughout the month. You'll get highlighted multiple times per year, and every promotion drives traffic to the directory where your store is always listed.
Continuous visibility. Multiple channels. Ongoing exposure to people actively looking for progressive bookstores.
Here's the deal:
Most directories (like IndieBound) bury you among 1,000+ stores and hope someone finds you.
Ours is different.
We put YOUR store front and center when anti-Amazon buyers are ready to buy.
These aren't "I should support indies" people who still click Amazon.
These are "screw Amazon" people who:
Teachers dropping $800 classroom sets. Book clubs ordering monthly. Parents hunting banned books no matter the cost.
Why it works:
Worst case? Try for $125, walk away, keep lifetime traffic from anti-Amazon buyers.
Best case? Land 1-2 buyers/month. Amazon becomes way less of a problem.
You Save $444 Per Month
No contract. Cancel anytime.
If you're just chasing ROI spreadsheets, this isn't for you.
But if you opened your bookstore because books matter, independent voices matter, and screw Amazon—keep reading.
Look, this is $125 a month.
If you keep about 40% after book costs (pretty standard), you need around $312 in sales to cover it.
That's like:
Some months you'll hit that. Some months you won't.
But here's the thing. One solid teacher order for $800 can cover your next six months. One book club organizer placing monthly orders basically covers the fee by themselves.
And most advertising? You stop paying, it stops working.
This is different. Your directory listing stays up forever. Even if you try this for one month and decide it's not for you, that listing keeps driving people to your store for years.
You're not renting attention. You're buying something permanent.
Try it for three months. If you don't see at least one meaningful win—a teacher order, a book club, a handful of new regulars—walk away. You keep the directory listing anyway.
Try us for 30 days. If you don't think we're the right fit, email us before your second payment and we'll refund your first month in full. No questions, no hoops, no exit interviews.
Even if you cancel after 30 days, your directory listing stays live forever. You keep the SEO boost and the priority placement for local buyers. You pay for one month; you get the directory for life.
If you stay for 90 days and haven't seen at least one meaningful result - like a teacher order, book club inquiry, or noticeable bump in website traffic - we'll reach into our own pockets. We will buy five $25 gift cards to your store and give them to our listeners. We will literally force five new customers into your shop ourselves.
You cannot lose. Either our system works, or we make it work for you.
Look, you're buried. The last thing you need is another "partnership" with strategy calls, brand asset requests, and login credentials.
Here's the whole thing:
You join. We email you 5 questions. You answer them—doesn't have to be perfect, just honest.
That's it.
We write your ads. We build your listing. We drive the traffic.
Your time investment: 5 minutes.
After that? Just be ready when someone walks in and says "I heard about you on Banned Camp."
No dashboards. No meetings. No bullshit. Just customers.
Your bookstore gets mentioned 500 times across our entire catalog. Not ads. Recommendations. "Speaking of fighting censorship, there's this bookstore in Portland..." Listeners hear about you while they're binging old episodes, discovering new ones, everywhere.
Those mentions are now permanently in our back catalog. New listeners discovering Episode 47, Episode 132, Episode 248 all hear about you. It starts to compound.
Listeners start recognizing your name. You're no longer "that bookstore they mentioned once." You're "that bookstore that supports the cause." When they need books, they think of you first.
You're not just a sponsor anymore. You're part of the story. Customers mention hearing about you on Banned Camp. Teachers ask if you're the store from the podcast. You've become associated with the movement.
Even if you cancel, your directory listing stays live. Listeners keep finding you. You're permanently part of Unity In Defiance. The network remembers.
You could've made more money doing literally anything else. Hank down the street who runs the barbershop? He goes home at 5 PM and doesn't think about work until tomorrow.
You're up at night worrying about rent, inventory, whether you should stock that controversial book, whether it's even worth it anymore.
But you know why you do this.
Because books matter. Because kids need to see themselves in stories. Because censorship is wrong. Because someone has to stand up.
Some days you forget that. You're buried in the bullshit. Angry parents, tight margins, Amazon eating your lunch, culture war nonsense that has nothing to do with selling books.
But then a teacher walks in and thanks you for stocking the book that saved one of their students.
A parent finds the book their queer kid desperately needed.
A reader discovers an author they never would've found on Amazon.
Those moments? That's why you do this.
The people listening to Banned Camp? They have those moments because of bookstores like yours.
They're teachers buying books with their own money. Parents fighting school board censorship. Readers who refuse to feed Amazon another dollar.
They're looking for you.
For $125 a month, we tell them where you are. 500 times. Across our entire catalog. To people who will actually show up, buy books, and appreciate what you do instead of screaming at you about it.
Path 1: Keep doing what you're doing. Hope your customers find you. Hope Amazon doesn't completely destroy independent bookstores. Hope you can outlast the storm alone.
Path 2: Join us. Get in front of tens of thousands of progressives who are desperate to support businesses like yours. Become part of Unity In Defiance. A network of bookstores that refuse to back down. Turn your values into your competitive advantage.
The choice is yours.
But you're already picking a side just by existing as a progressive bookstore. The only question is whether you'll have an army of customers standing with you.
Try it for one month. If you don't like it, cancel. You keep the directory listing forever. You keep the Unity in Defiance Directory placement forever. You get your money back with our guarantee.
You literally cannot lose.
But you might just find the customers you've been looking for.
$125 a month. 500 mentions. Permanent directory listing. Risk-free guarantee.
Join Unity In Defiance - $125/MonthQuestions? Email pod@bannedcamppodcast.com